4SP Creative — Video Production Agency Since 2007

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Our Brand Doesn't
Matter. Yours Does.
AdobeAdobe AsanaAsana Benefit CosmeticsBenefit Cosmetics ChevronChevron Chronicle BooksChronicle Books CiscoCisco DropboxDropbox FirefoxFirefox FlexportFlexport GenentechGenentech GlassdoorGlassdoor GoogleGoogle IntelIntel McDonald'sMcDonald's MetaMeta National GeographicNational Geographic OpendoorOpendoor P&GP&G PG&EPG&E Random HouseRandom House SamsungSamsung SharpSharp SquareSquare T-MobileT-Mobile Williams-SonomaWilliams-Sonoma WorkdayWorkday AdobeAdobe AsanaAsana Benefit CosmeticsBenefit Cosmetics ChevronChevron Chronicle BooksChronicle Books CiscoCisco DropboxDropbox FirefoxFirefox FlexportFlexport GenentechGenentech GlassdoorGlassdoor GoogleGoogle IntelIntel McDonald'sMcDonald's MetaMeta National GeographicNational Geographic OpendoorOpendoor P&GP&G PG&EPG&E Random HouseRandom House SamsungSamsung SharpSharp SquareSquare T-MobileT-Mobile Williams-SonomaWilliams-Sonoma WorkdayWorkday
Ok, maybe our brand matters a little.

We make videos for clients. Some are household names, some are new startups that become industry leaders, and some are mission-driven nonprofits. Our expertise is in documentary, live action, and video content for events and experiential.

We take on every brief with fresh eyes, partnering until it's done just right. We can work scrappy, or when a project needs scale, we activate our network of directors, editors, DPs, and post-production specialists.

To see what that means, click a button below or keep scrolling. And if you like what you see, please get in touch.

Where We Shine

Real People, Real Results
Documentary-style stories for brands
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Value
Ads
High end productions, fair budgets
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In-Person Impact
Content for experiences and events
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Who We Are

4SP Creative network
4SP
Video Creative for Brands Since 2007

A full-service video production agency specializing in brand films, commercials, customer stories, and live event content. We approach every project as listeners first — finding the authentic story inside a brand and building content around it.

We are a creative video agency with experience launching startups and products from the birth of the smartphone through the AI age. We help market brands by translating their culture and identity into compelling video stories.

We work across the full spectrum from creative development through production and post. We partner with in-house marketing teams, agencies, and founders alike. Whatever the brief, we bring the same instinct for craft and the same commitment to getting each project right.

Alex Beckstead
Alex Beckstead
Creative Director

Maker of things: Commercials, documentaries, broadcast content, web — whatever the idea needs.

Born in the Rocky Mountains, Alex grew up brimming with curiosity, making music with his friends, and exploring the natural world. His first production was at the age of 15, an educational film about physics. It saved his friend from failing 8th grade and remained part of the local middle school curriculum for years after. But he wasn't thinking about it as a career.

After high school he headed abroad for the first time and lived in newly democratic Eastern Europe. He came home for college humbled about how little he knew, and obsessed with stories that explain the world. He's been working on both ever since.

He moved to San Francisco and started in documentary filmmaking, screening his debut at Sundance and spending years working in the PBS system before turning his attention to commercial and corporate work. Bringing brands to life with storytelling and solving creative problems in an environment where results matter ended up being his professional happy place.

He's worked on some of the world's best known brands, helped startups, and served mission-driven nonprofits. He's directed productions around the world, built teams from scratch, and maintains his curiosity and a commitment to getting every project right.

He currently splits his time between the East Coast of the U.S. and Lisbon, Portugal.

Joelle Jaffe
Joelle Jaffe
Executive Producer
Joelle has spent nearly twenty years making ambitious creative projects actually happen, with a documentary filmmaker's instinct for story and a producer's gift for making talented people feel supported enough to do their best work. Off the clock, she's probably knitting something for someone she loves, playing piano, doing a crossword puzzle, or volunteering in her community.
4SP
Alex
Joelle

What We Can Do

Make+
You a video
Full-service video production and creative development
We can start from a brief, a business need, or a kernel of an idea and take it all the way through — concept, production, post, and delivery. We can also work à la carte: creative development only, production only, or post production only. Whatever the engagement, you get the same instinct for craft and the same people making the decisions. We don't hand you off.
Partner+
With your team
Embedded production support and white-label video services
In-house video teams are great at what they're great at. We fill the gaps — a one-off project that's outside your wheelhouse, white-label production support, a backstop during a busy stretch, or a longer embedded partnership. We've worked this way with some of the best internal creative teams in the business and we know how to plug in without getting in the way.
Build+
You an in-house team
Consulting, Recruiting and Freelance Management
Sometimes the right answer isn't hiring an agency — it's building internal capability. We can help with that too: strategic planning for a video function, recruiting and vetting creative talent, auditing an existing team, or managing the freelance backend so your team stays focused on making things instead of onboarding people. Fractional leadership to help you build in-house expertise that lasts.
AI + Real Craft

In a world filling with AI-generated content, the most powerful thing you can do is be real. That's been our north star since 2007, and it's more relevant now than ever.

We're also genuinely excited about what AI can do and we're actively playing with new tools as they emerge. We are keeping abreast of what is possible so we can deliver smart AI solves. Because real craft and a creative partner who can help you figure out when AI serves your story is the antidote to slop.

Let's Connect
Thanks — we'll be in touch soon.
415-501-0045
Scroll
01 — Where We Shine
Real People, Real Results
Audiences are saturated with content. Being real cuts through. We make documentary-style brand video built around actual customers, employees, and communities — no actors, no scripts that sound like scripts. We've been doing this since 2007 for some of the world's best-known brands, and for plenty you've never heard of. The approach is the same either way: find the real story, put real people at ease, and shape what they say into something that actually moves an audience.
Selected Work
Real People
Value Ads
In-Person
02 — Where We Shine
Value Ads
You can't afford to look less than your best, but can't afford that LA director either. We've spent years figuring out where the money shows on screen and where it doesn't. The result is commercials and brand ads with real production value — smart concepts, good craft, and a budget your CFO won't flag. We're not the cheapest option. We're the one that makes you look like you spent more than you did.
Selected Work
Real People
Value Ads
In-Person
03 — Where We Shine
In-Person Impact
Some of our proudest collaborations have been with experiential agencies and event teams. Event openers, keynote films, environmental installations — this kind of work only exists in the moment it was made for, which means the timing is unforgiving and the room either feels it or it doesn't. We know exactly how to make that moment land.
Selected Work
Real People
Value Ads
In-Person